iDeal
Empower International Students: Access Quality Household Goods at Affordable Prices!
TIMELINE
Feb 2023 -Jun 2023
ROLE
Researcher / UX Designer / UI Designer
PROJECT OVERVIEW
Problem
International students struggle to find affordable household items in unfamiliar locations, causing stress and discomfort while living abroad.
What did I do
Led a research initiative, conducting interviews and prototype testing to understand user needs. Designed solutions based on insights, iterated for optimal user experience.
PROBLEMS
How might we assist international students in easily comparing the prices and other conditions of daily necessities, and help plan their shopping routes so that they can buy all the necessary items without spending too much time commuting?
DESIGN PROBLEMS AND GOALS
Problem
Comparing prices and distances between shops when searching for a product can be time-consuming.
Goal 01
Streamline product search by simplifying price and distance comparison.
Problem
Uncertain about which store sells the required product and its inventory status.
Goal 02
Improve awareness of product availability and inventory status.
Problem
Seeking to engage in second-hand transactions without mingling within personal social circles.
Goal 03
Enable private second-hand transactions outside personal social circles.
DESIGN OUTCOME
1
Streamline product search by simplifying price and distance comparison.
The search results will integrate both used and new products. Users can utilize filters to search for either cheaper products or those sold at locations closer to them.
2
Uncertain about which store sells the required product and its inventory status.
Technically, it's challenging to precisely track the inventory of various brands across different stores. Therefore, leveraging shared information from others, clearly indicating the store's location and purchase timing enables users to make informed decisions about whether to visit a particular store for product purchase.
3
Enable private second-hand transactions outside personal social circles.
iDeal provides private messaging functionality, allowing users to engage in second-hand product transactions.
PROCESS BEHIND
01
Empathise
User interviews Expert interviews
02
Define
Affinity Diagram
Empathy Map
Personas
CJM
Service Blueprint
03
Ideate
Rapid Ideas Generation
Crazy Eight
NFU Test
04
Prototype
Lo-fi Prototype
Med-fi Prototype
Hi-fi Prototype
05
Test
5 act interview
DEFINE
Affinity Diagram
Personas
Creating personas helps to narrow down the difficulties and behaviors users may encounter, making the character's image more concrete. Therefore, when thinking about the Customer Journey Map for this user, it's easier to empathize with the problems they may encounter and understand the reasons behind them.
Customer Journey Map
Insight
From the Customer Journey Map, it seems that the most painful points for this user are when comparing products and when searching for products in physical stores.
Insight
The biggest challenge for this type of user during the process is finding where to purchase products. Due to being unfamiliar with the environment, they don't know which stores sell what and whether they have stock, resulting in them needing to spend more time or transportation costs to locate stores.
IDEATE
Crazy 8 and NFU Test
I initially thought the first feature would be the most crucial, but it didn't score high, possibly due to being less innovative and technically challenging. I'd like to conduct a focus group to compare these solutions and understand why users prefer certain features, helping us design better solutions.
Prototype
Paper Prototype
Hi-fi Prototype
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